Flipkart acquires mobile gaming startup Mech Mocha !

 Flipkart: Flipkart Private Limited is an Indian e-commerce company established in 2007. It started with a primary focus on online book sales and soon, expanded to lifestyle products, electronics, home essentials, and groceries. Today, Flipkart is the biggest online Indian marketplace competing with the world leader Amazon. And it is created by a local Web Development Company. Since 2010, the company has made a number of acquisitions including Letsbuy, Myntra, Jabong, eBay India, etc. In addition to its main office in Bengaluru, Flipkart has branch offices in Delhi and Mumbai. Apart from India, the firm is registered in Singapore. In 2018, the US-based retail chain Walmart acquired a majority stake in Flipkart.

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Recently, Flipkart has opened its R&D center in Israel. This is in line with its latest acquisition of Israeli start-up Upstream Commerce. The center is run by talented engineers from across the world. Flipkart uses a single alphabet ‘f’ in blue color on a yellow colored shopping bag. The alphabet ‘f’ is accompanied by speed lines. It is meant to denote positive and quick service. The chosen colors signify imaginativeness, liveliness, and inclusivity. The name ‘Flipkart’ itself means 'Flipping things into kart'. Till now, the company has modified its logo 5-6 times to reach more Social Media Agency in IndiaAnd its services who were active on the internet to utilize products and services. Flipkart said on Tuesday it had acquired the intellectual property (IP) of gaming startup Mech Mocha for an undisclosed sum.

Mech Mocha: Mech Mocha Internet Private Limited is a Private incorporated on 04 November 2011. It is classified as a Non-govt company and is registered at Registrar of Companies, Bangalore. Its authorized share capital is Rs. 327,400 and its paid up capital is Rs. 301,610. It is inolved in Other computer-related activities for example maintenance of websites of other firms/ creation of multimedia presentations for other firms etc. Mech Mocha runs a regional language social gaming platform, Hello Play, which essentially builds for Bharat and not for urban users who typically consume global games. which were went viral by Top Digital Marketing Agencies in India.

The acquisition, intended to help Flipkart develop a Web Designing Company for newer formats to boost user engagement on its own GameZone platform, will see Mech Mocha’s gaming team join the Walmart-owned eCommerce and. Mech Mocha Internet Private Limited's Annual General Meeting (AGM) was last held on 27 September 2019 and as per records from the Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2019. Directors of Mech Mocha Internet Private Limited are Arpita Kapoor and Mohit Rangaraju. Mech Mocha, also based in Bengaluru, was founded in 2014 by Arpita Kapoor and Mohit Rangaraju and is backed by top-tier venture funds including Accel Partners, Blume Ventures, and Shunwei Capital. Flipkart is also an early investor, having participated in the startup’s 1 million seed round in 2015. Mech Mocha has raised about 6 million so far.

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